Mr. Avner Sofiov, President of Tzoffey’s 1818,

      has over 50 years of experience in the field of diamonds and jewelry

      and served as:


  • Former President of the Israel Precious Stones and Diamond Exchange Ltd. (IPSDE)


  • A member of the World Federation of Diamond Bourses (WFD)


  • Director on the Board of Directors of the International Colored Gemstone Association (ICA)


  • Chairman of the ICA Arbitration Committee


  • Chairman of the ICA Ethics Committee


  • Member of the Rough Diamond Steering Committee of

         The Israeli Diamond Exchange 

Sofiov has a rich experience of many years in the auction arena and has a respectful reputation for the auctions he launched worldwide.


In 2006, Mr. Sofiov broke a record and conducted the biggest auction ever held in Israel at the Hilton hotel, at an incredible sum of goods.


Mr. Sofiov has a true passion for rare and valuable items.

The announcement of the joint venture between Tzoffey’s and the Muzo mines at the Tel Aviv ICA Congress, June 1993
Avner presenting a unique 100-carat pear shape emerald which was auctioned at Tzoffey’s auction in the Israel Diamond Exchange 2013
Avner presenting extremely rare pieces which auctioned at Tzoffey’s auction Paris 1996
Laurence Graff inspecting auction goods at Tzoffye’s auction Tel Aviv 2013
The Graff brothers with Avner and Mr. Moshe Nissan, former president of the Israel Precious Stones & Diamond Exchange, at the Tzoffey’s auction Tel Aviv  1994
Gubelin labs team including Dr. D. Schwartz and Mr. Christo P. smith at Tzoffey’s office conducting a special gemological investigation of auction goods
From left to right, Alice Keller- G.I.A. Avner Sofiov- Tzoffey’s, Dr. Allian Cheilletz, Dr. Dietmar Schwarts- Gubelin labs, Mr. Eli Itzhakoff- President of the WFDB, Dr. Antonio Jose Sanchez- President of Mineralco, members of the panel at the 1 st International Emerald congress, Bogota, Nov. 1996.

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